You probably have a few pairs of Nike shoes lying around the house, but you might not know that once upon a time the brand famous for its Swoosh wasn’t called Nike. The label was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, who was actually the trainer of the famous Phil Knight (you know, the Shoe dog author and co-founder of Nike) at the University of Oregon. The pair struck a 50-50 trade deal for ownership of the new company, after Knight agreed with a group of Japanese businessmen to export the country’s popular Onitsuka Tiger shoes to the States. -United.
The first dual-design trainer, the Tiger Cortez, was discontinued in 1967, but relations between Tiger and Blue Ribbon Sports deteriorated and the two went their separate ways in 1971. After the split with Tiger, Blue Ribbon Sports went their separate ways. completely renamed Nike (after employee Jeff Johnson dreamed of the Greek goddess), although Knight initially wanted to call the company Dimension Six.
Next, Nike needed a logo, and Knight asked Portland State University student and illustrator Carolyn Davidson to design one. The Swoosh as you know now cost $ 35 back then, although Knight gave it 500 shares in 1983, which is roughly $ 1 million today.
Nike, Inc came into being in 1971, first with the Nike Cortez and then the Waffle design. Since then the company has continued to grow stronger, with notable moments such as the introduction of the 1988 ‘Just Do It’ advertising campaign, the signing of big sports stars such as Tiger Woods, Michael Jordan, LeBron James and the late Kobe Bryant. and the introduction of patented “Air” technology with the Tailwind shoe in 1979. In 1987, Nike was the first brand to use Beatles music in an advertising campaign, running an Air Max commercial set to “Revolution” , and in 2018, he unveiled an advertising campaign featuring athlete and political activist Colin Kaepernick.
Since the opening of the first Niketown in Portland, Oregon in 1990, Nike sneakers have become widely available and today there are nearly 1,200 stores around the world, as well as the Nike Sneakrs app and an online store. It is by far the biggest sports brand in the world.
Below are the best Nike shoes you can buy right now, to take your own sneaker collection to the next level.