Pop sensation Billie Eilish has teamed up with global sportswear brand Nike to create an eco-friendly version of the Air Force 1 High made from 100% recycled materials.
Nike’s partnerships with distinct personalities are a strategic move to help expand the brand’s reach into various other subcultures. By co-creating limited-edition products with pop culture favorites, the collaborations capture the attention of consumers with diverse and niche interests and fan the flame of hype.
What we know about the Nike Air Force 1 x Billie Eilish eco collab
The idea and the design
Eilish channels her own oversized aesthetic when designing the collection, without altering classic Nike silhouettes.
To help create a better world, the Nike Air Force 1 “Mushroom” is made from a combination of 18% post-consumer recycled materials, which includes a nubuck upper made with 80% recycled content, elements 100% recycled polyester and an underfoot made with Nike Grind.
Eilish’s design reflects a youthful, contemporary style, dressed in a universal color palette.
Characteristics and color
To create the new interpretation of the AF1, Eilish chose a recycled synthetic nubuck material for a relaxed, soft look and feel.
The super lightweight yet durable collection features five chunky midfoot straps covering the shoe’s laces and draws inspiration from two other Nike staples, the Alpha Force Low and the Air Trainer 3. The chunky straps, reminiscent of the styles of the 80s and 90s, are finished with tabs that mimic the Nike Grind midsole.
The durable shoes are made in an understated and sophisticated tonal mushroom color suitable for any look or outfit.
While the monochromatic color palette of Billie Eilish’s text logos reflects the pop star’s distinctive style and temperament, her bright, gender-neutral silhouette of a human “Blohsh” emblem represents energy, drive and fun.
As imagined by Eilish, her ‘Blohsh’ logo is embossed on the tonal lace dubraes or lace locks, while the cork insoles contain a hidden message that reads: “It’s hard to stop it once that he started.”
The mushroom color scheme can also be seen in the Nike x Billie Apparel collection, featuring streetwear like hoodies, sweatpants and t-shirts. Designed in Eilish’s oversized style, each garment in the collection is adorned with subtle silicone “Blohsh” graphics.
What Billie Eilish said
“The challenge and opportunity with this collection was to respect the originals, but make them my own. It was also important to me to mix eco-friendly materials where we could and present them in a way which looked fresh,” Eilish said in a statement released by Nike.
Having previously worked on an Air Jordan 15 and an Air Jordan 1 KO, Eilish regularly adds new collaborations to her burgeoning shoe catalog.
You can pick up the Nike Air Force 1 X Billie from the Billie Eilish online store on April 24th. SNKRS will launch the pair and associated apparel collection worldwide on April 25.
(Main and featured image: Courtesy of Nike)
This article was first published on Lifestyle Asia Singapore.