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Drake brings his design chops to the court: the multi-platinum rapper has just unveiled a collection of sneakers from NOCTA, his sportswear brand with Nike.
Available for purchase July 27 on Nike.com, Drake’s NOCTA basketball collection includes high-performance gear like compression tights, jerseys, socks, shorts and headbands – and even a basketball. Nocta brand (NOCTA sneakers are not included in the version) .
The basketball collection’s slogan, “Sometimes you. Sometimes me. Always us. can be seen on a few pieces alongside Nike Swooshes. Of course, Drizzy puts his own spin on things: the compression tights are single-legged, the jersey sports a bold heat-pattern colorway, and the basketball is all black.
Prices range from $12 to $120, and like all Drake apparel drops, the NOCTA basketball collection is sure to sell out fast. Be sure to grab Drake’s NOCTA x Nike basketball pieces at Nike.com when the collection goes live.
For fans of the OVO rapper, a basketball collection seems natural for Drake, who has become a regular on the court at Raptors games in his hometown of Toronto and often posts images of himself playing basketball on Instagram. .
For the NOCTA basketball campaign, players from the Nike Elite Youth Basketball team were selected as role models (see campaign video below). “NOCTA is expanding basketball culture for a new generation,” the brand said in a press release.
The basketball collection is NOCTA’s third official capsule, which Drake created in collaboration with Nike (somewhat similar to Kanye West’s Yeezy brand, which is under Adidas). Previous NOCTA releases included a golf collection and the NOCTA x Nike Hot Step Air Terra sneakers, which released earlier this year.
For the Hot Steps release, Drake teamed up with Jamaican artist Popcaan, who we spoke to about collaborating with Drizzy and modeling for the sneaker launch. Read our interview with Popcaan here. Hot Steps sold out almost immediately and can now only be purchased through resale platforms like StockX.
If you need some stylish new basketball gear, shop Drake’s Nocta basketball collection tomorrow at Nike.com.