A sneaker-clad Nike – the Greek goddess of victory and namesake of the sportswear juggernaut – is a staple of Harbor City’s newest two-story brick-and-mortar building.
The glossy, speckled composition of the winged Nike statue mirrors that of the floors and walls of the locker rooms at Harbor City’s third Nike store; this material is, in fact, tangible proof of Nike’s sustainable initiative. Nike Grind is the innovative by-product of a robust circular recycling system that turns scraps and end-of-life shoes into material that can be reused in new avenues.
This vision of circularity is rooted in Nike’s very DNA; Nike Grind began as a popular initiative almost thirty years ago. The launch of the Space Hippie model in 2020 – which is also currently Nike’s low carbon footwear – is another testament to the brand’s innovation; and, with a material composition of 15% Nike Grind, another example of a recycled material ingeniously used elsewhere.
Designed for a smooth customer experience, the store’s locker rooms are equipped with adjustable mirrors and buttons connected to an external “assistance please” bulb. There is also a personalization station behind the checkouts, with thermal transfer graphics and slogans ready to personalize certain sports bras and leggings.
NIKE Port City, Boutique 3210, Level 3 & Boutique 4103, Level 4, Gateway Arcade, Harbor City, Tsim Sha Tsui, Hong Kong, +852 2118 8666