Xbox announces its collaboration with Nike on a Space Jam: A New Legacy bundle, with the bundle including sneakers and an Xbox controller.
Scheduled to hit theaters and on HBO Max later this month, Space Jam: A New Legacy will bring LeBron James and the cast of looney tunes together for another wacky basketball adventure. As the film’s release date draws closer and closer, it looks like Xbox wants to celebrate the blockbuster’s arrival in style, announcing today that it’s collaborating with Warner Bros and Nike to release a few New Legacy–thematic goods.
Available in North America through the Nike SNKRS app, the three companies will sell a pack containing a Space Jam –inspired pair of LeBron 18 Low sneakers and an Xbox controller. Fans will be able to pick up the limited-edition pack on July 15, with its official launch on the Nike app just a day before. Space Jam: A New Legacy Release.
As for what fans of the franchise can expect from tie-in merchandise, Xbox’s controller features plenty of colorful nods to two of the looney tunes most popular mascots. The gamepad’s design centers around the iconic feud between Wile E. Coyote and the Road Runner, with the controller’s face filled with erupting dust clouds and lit fuses, while the D-pad is designed to look like an Acme explosive.
The shoulder buttons and back of the controller, on the other hand, feature a distinct blue trim reminiscent of the Road Runner. It also manages to incorporate two references to the cartoon characters’ iconic phrases, with “Yeeow” and “Beep! Beep!” run on the handles.
The LeBron 18 Lows themselves stick to a similar theme, with the right shoe centered on the Road Runner and the left Wile. E Coyote. The former features a mix of blue tones and a Nike logo covered in clouds of dust, while the latter sports an earthy color with a Nike logo designed to look like an Acme explosive. This adds to the growing range of collaborations the footwear brand has been involved in, with the last year alone seeing Team Nike with PlayStation and League of Legends.
This isn’t the only tie-in promotion Microsoft is currently offering. Space Jam: A New Legacy, Xbox having recently announced a video game adaptation of the sequel. The title, which was designed based on fan submissions submitted to a contest Microsoft held earlier this year, is currently available through the Xbox Game Pass Perks program. It’s a 2D Beat ‘Em Up that features players like Bugs Bunny, Lola Bunny, and LeBron James, as the trio battle the Goon Squad. The game will be free on Xbox starting July 15. The company will also release three more Space Jam –inspired controllers, with controllers for the Toon Squad, Goon Squad and Serververse.
Space Jam: A New Legacy will be available in theaters and on HBO Max on July 16.
MORE: 10 Best Looney Tunes Games, Ranked
Source: Xbox thread
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