- Nike has opened a new flagship store in New York.
- Called the Nike House of Innovation 000, it spans six floors and 68,000 square feet and is packed with new customer experiences Nike has never had before.
- The store incorporates all of Nike’s digital advancements and combines them with new ones to serve all kinds of customers, from the in-and-out shopper to the hardcore sneakerhead.
Spanning six floors and 68,000 square feet, it is packed with unique customer experiences that Nike has never had before, including the largest collection of Nike shoes for sale in the world, a “speed shop” filled with popular items available for sale. instant purchases and integration of new features of Nike’s shopping app, including instant purchase.
One floor is entirely dedicated to sneakers – including an area dedicated to women’s shoes – while another is entirely dedicated to men’s clothing. Clothing for women and children is shared one floor.
Another floor is entirely dedicated to the services of Nike Plus, the sports retailer’s free membership program. It offers perks such as free courier delivery for purchases at the new store, free shipping for online purchases, and “unlocks,” which can include everything from exclusive access to in-demand shoes to hours of operation. opening of stores reserved for members.
Nike opened a similar store in Shanghai on October 4, which it called House of Innovation 001. Already, 600,000 customers have walked through the door there, according to Nike.
The importance of digital to the business, including integration with the Nike app, is immediately evident when one walks into the store. The store is built with the idea that customers can use the app to purchase items right off the shelf, without having to go to checkout.
This is what the huge store looks like: