Fanatics, a global digital sports platform, has signed an exclusive long-term deal with sportswear maker Nike to manufacture college sportswear for a “select group” of colleges and universities.
- It’s an extension of an existing partnership and will begin in the summer of 2024, according to a CNBC Wednesday report, which Fanatics confirmed to Axios.
Why is this important: The partnership brings together two of the most important players in the production of merchandise for fans in the college sports market.
Details: In particular, Fanatics will design and manufacture products such as fan apparel, including replica jerseys and sideline apparel, as well as women’s headwear and fan apparel, it said.
- The agreement allows the two companies to focus on their areas of specialization – Nike on product innovation and performance products, and Fanatics on a broad assortment of fan merchandise, Fanatics explains.
- And that will involve working with the college division of Fanatics.
To note : One of the areas of focus of the partnership is an investment in Nike’s women’s apparel business.
What they say : “We are proud to extend our longstanding partnership with Nike and implement our innovative vertical commerce model across their preeminent list of universities,” said Doug Mack, CEO of Fanatics Commerce and Vice President of Fanatics Holdings. , in a press release.
- “Our team is excited to maximize the value of Nike’s college partnerships by accelerating the time-to-market of fan gear through our agile supply chain, resulting in an expanded assortment of timeless and on-trend products from the Nike brand for college fans and retailers everywhere,” he adds.
Meanwhile, This latest move follows a collaboration between Fanatics Collectibles and Topps to launch a physical and digital trading card business for college sports, announced in June.
- Physical and digital trading cards will be produced for schools and athletes starting this fall.
- To kick things off, earlier this year, Fanatics and OneTeam Partners unveiled a jersey customization program also kicking off this fall, where fans can create jerseys for current college athletes.
- These strategies are all designed to help Fanatics grow into a $100 billion company, consulting director Jonathan Mildenhall told Axios in May.