Nike hints at entrance of metaverse as it deposits ‘virtual product’ brands in products


New Delhi: Nike is seeking to register its trademarks for various virtual goods in the United States, due to the growing popularity of digital products, Bloomberg reported on Monday.

Nike has registered “virtual product” marks for a number of products, including shoes and clothing, indicating the company’s apparent plans to enter the metaverse.

In late October, the Beaverton, Oregon-based sportswear giant filed seven applications with the U.S. Patent and Trademark Office to protect its brands in a number of categories, according to reports from hurry.

Nike has said in its applications that it intends to use the patents for “downloadable virtual goods, retail store services featuring virtual goods and entertainment services.”

The company has filed applications for several brands, including the words “Nike”, “Just Do It”, “Jordan” and “Air Jordan“, as well as the Nike “swoosh” logo, the Jordan silhouette logo and the suits. stylized of the company name and swoosh.

Intent-to-use apps suggest Nike may be considering a transition to the Metaverse.

Headwear, eyewear, bags, backpacks, non-downloadable virtual shoes, and sports equipment are the various digital items listed in the requests.

Nike’s metaverse plans

In the age of digital arts, non-fungible tokens (NFTs) and video game skins, which are decorations like outfits and accessories for virtual characters, virtual goods are gaining a lot of interest.

Some digital assets are sold as NFTs, which are digital goods authenticated through blockchain technology. For example, a Dolce & Gabbana NFT collection sold for around $ 5.7 million at an auction in October.

The metaverse is a shared virtual space where the real and virtual worlds merge. However, Nike’s plans for the Metaverse are not yet known.

A report from The Fashion Law indicates that Nike plans to fill many roles of “designer of virtual materials”.

It comes after Nike took on a new role for former director of innovation engineering Andrew Schwartz. Schwartz has been the Director of Metaverse Engineering at Nike since September of this year.


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