TAIPEI (Taiwan News) – A range of Nike products with special offers flew off the shelves of Chinese e-commerce platforms last week despite a boycott campaign in that country against the Xinjiang cotton brand .
A limited number of Air Jordan 4 sneakers are immediately out of stock on Tmall.com Thursday, March 25, and the Nike Dunk Low shoes sold out on Jingdong (JD.com) as soon as they became available in a hot sale Friday. . (March 26), reports HK01.
The phenomenon has sparked derision on the internet among Chinese netizens, many of whom have called for a boycott of brands rejecting cotton from Xinjiang over claims of forced labor involving Uyghur workers. Some people have criticized the purchases as hypocritical, while others have called it a tactic to ward off competitors interested in limited edition items.
H&M, Nike, Adidas and Burberry are among the companies affected by the nationalist movement. While H&M has received a heavy blow, including seeing its stores slashed from China’s top running app Didi Chuxing, Nike’s losses appear to be limited.
Celebrities have been reluctant to sever ties with the U.S. sportswear giant, and the Chinese Basketball Association (CBA) and Chinese Football Association (CFA) remain silent on the issue. Nike was the largest contributor to the CFA, securing a 10-year contract with the CFA Super League worth 3 billion renminbi (US $ 458 million) in subsidized products in 2018. Nike’s significant influence in China would have shielded it from the backlash, CNA wrote.