In a pair of trademark lawsuits filed this week in federal courts in Oregon and California, the sportswear retailer has taken on the sale of custom clothing Nike Air Jordans and Chuck Taylor All Stars, targeting companies that sell artistic versions of Nike’s conventional fare.
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In its lawsuit against Kickrich LLC, Nike took issue with Kickrich’s products, including custom shoes marketed as “Custom Prime Nike Air Jordan 1” – Jordans modified to incorporate Amazon Prime iconography on the shoe’s uppers. In another lawsuit against Drip Creationz, Nike challenged that company’s modifications to the Air Force 1s to make the sign swoosh in designs that included checks and other original prints.
The custom shoes sell for up to thousands of dollars, according to the lawsuits.
“Although the defendants’ ‘personalized’ products may use parts of genuine Nike and Converse shoes, the genuine parts are so altered and combined with non-genuine parts or logos of other brands that they can no longer be considered valid. significantly like Nike or Converse shoes. Nike argued one of the complaints. “Instead, they become new products over which Nike and Converse have no control.”
The suits follow Nike’s rulebook earlier this year with MSCHF on sale of rapper Lil Nas X “Satan Shoes” linked to the visual themes of his hit video for “Call Me by Your Name” which he released in March.
With these costumes, the sports retailer appeared to express its broader disapproval of the notion of selling unauthorized artistic modifications to its shoes, and showing that it would prosecute alleged violators in court.
“Nike and Converse have no desire to limit the individual expression of designers and artisans, many of whom are among the brands’ biggest fans,” Nike said in one of its latest suits this week.
“But Nike and Converse cannot allow ‘customizers’ like the defendants to build a business on the back of their most iconic brands, undermining the value of these brands and the message they send to consumers,” he said. -he declares.
“The more unauthorized ‘personalizations’ are made and sold, the more difficult it becomes for consumers to identify authorized collaborations and genuine products; ultimately, no one will know which products Nike and Converse have approved and which have not, ”Nike wrote in its complaint.
The defendants could not be immediately reached for comment on Wednesday.