Nike’s Metaverse Store Has Had 7 Million Visits So Far – Virtual Reality Times

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Sporting goods maker Nike experimented with metaverse commerce and NFTs through the Roblox virtual universe. Nike is now reporting its initial success with its metaverse store, including visitor counts and campaigns.

The “Nikeland” in the metaverse attracts visitors interested in digital sports and gaming inspirations. However, it is not a strictly entertainment platform. The entertainment aspect is only a means to an end: exploiting the potential of metaverse commerce. Currently, Nike sells digital clothing, shoes, and accessories for Roblox avatars at Nikeland.

Inasmuch as

Nike now reveals that its Metaverse store has had nearly 7 million visits over the past five months. Company CEO John Donahoe revealed this on an investor call on his current quarterly numbers, where he also looked at Nike’s new business line as well as its other investments in the market. metaverse.

Since its Roblox debut in November 2021, Nikeland has so far attracted 6.7 million visitors from 224 countries who come to take advantage of the offer. While Donahoe didn’t disclose any financial numbers for Nikeland, he did talk about the company’s monetization and activation strategies.

Among its strategies, the company acquired last December the startup RTFKT specializing in digital objects. The startup is now integrated into the company’s new “Nike Virtual Studio”. It released its first non-fungible token (NFT) with a Nike brand last quarter. Donahoe sees it as Nike’s first foray into the world of digital products. The metaverse is expected to be huge in the coming years. Nike promises additional investments in this new market segment.

The company says it is excited about the positive momentum as well as the energy it is already seeing in the metaverse space and is excited about the prospects for the future as it continues to expand its digital leadership in industry.

Nike’s digital arm is currently the fastest growing, accounting for 26% of its brand’s total sales. The company has already filed a patent for its metaverse brand: Nikeverse.

LeBron James arrives at Nikeland

Nike also collaborated with NBA star LeBron James for its metaverse, Nikeland, which visited the brand’s metaverse as an avatar during its All-Star week in mid-February 2022 and even interacted with the Roblox community.

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During the appearance, LeBron James “formed” avatars on the Nikeland basketball court to earn virtual merchandise during and after the event.

The fact that real-world stars can come into the metaverse and attract visitors is a significant marketing opportunity for brands. We’re already seeing millions of young people attending Fortnite concerts, which is obviously unachievable in the real world and gives artists greater reach than they would in the real world. Platforms such as Fortnite and Roblox already have millions of users and will be a great fit for the Nikeland-style brand’s metaverse experiences.

https://virtualrealitytimes.com/2022/03/27/nikes-metaverse-store-has-had-7-million-visits-so-far/https://virtualrealitytimes.com/wp-content/uploads/2022/03/Nikeland-in-Roblox-600×337.jpghttps://virtualrealitytimes.com/wp-content/uploads/2022/03/Nikeland-in-Roblox-150×90.jpgSam OchanjiBusinessSporting goods maker Nike experimented with metaverse commerce and NFTs through the Roblox virtual universe. Nike is now reporting its initial success with its metaverse store, including visitor counts and campaigns. The “Nikeland” in the metaverse attracts visitors interested in digital sports and gaming inspirations. However, he…

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