While the Mars Yard, Nike and Tom Sachs’ introduction to the NikeCraft concept, was designed for space scientists, its cousin, the NikeCraft General Purpose Shoe (GPS), finds its way into everyday life. Both, of course, build on the basic idea of the sneaker as an everyday tool and are created with the same unwavering attention to detail.
It’s not what you do, it’s how you do it.
“I got involved with Nike early on because we wanted to make a sculpture that anyone could wear. It’s a tool for everyday life; it’s democratic,” Sachs says.
The shape of the GPS is distinct, thanks to a slightly raised toe, but not too distinct. Its construction – with a three-piece molded sole, signature pull-on straps, microfiber collar and ultra-breathable knit – offers excellent value for money. “It took a decade to create a shoe that was as simple, as simple as possible and not simpler. NikeCraft eschews innovation for its own sake, but sees it as a necessity,” adds Sachs.
GPS engineering and materials are chosen to provide comfort, support and a high degree of tactile feel in a value-priced product.
The consideration of durability in utility and style is shown in the upper material (open enough to breathe, snug enough to ward off a few drops of rain), the quality of the pull-on straps and, again, that molded sole. in three parties. “It’s taken me years to make the most of the superpowers of scale and to deliver value while reflecting my studio standards. A great collaboration is something neither partner could do without the other. , and NikeCraft has always been a 50/50 collaboration,” says Sachs.
The GPS reminds us that beauty comes by creating a link with the things we own: staining it, tearing it, repairing it. “GPS is a tool for being your best self,” says Sachs. “They have an understated quality. They are meant to do everything you do and tell your story.
Like other great perennials in the sneaker world, the NikeCraft GPS will show up in multiple color schemes. The launch version, the Studio, features a gum rubber midsole, muted white upper and blue pull-on straps. This is the new Tom Sachs Studio team uniform colorway, and it could be your uniform too.
It is available in women’s sizes 5-14.5, 15.5 and 16.5 and in men’s sizes 3.5-13, 14 and 15.
The NikeCraft GPS is available June 10 on nikecraft.com. It sells for $109.99.