Plan to turn former Broughton Park Nike store into PureGym gets green light


PureGym is set to open its first location in Flintshire after receiving the green light from the local planning authority.

A first development request was submitted by PureGym in January 2019 for a new gym in the double unit formerly occupied by Nike.

It was approved shortly before the UK lockdown in March 2020.

But the international gym chain’s interest in the site cooled as the pandemic set in and leisure facilities were forced to close.

In the meantime, Aldo Shoes took over the unit by opening a “pop up” store in June 2020 to sell clearance inventory after the company fell under administration.

The plans were resubmitted by PureGym late last year, they were given the green light this week.

The original request submitted by PureGym allowed the redevelopment of a unit with the addition of a 505 m² mezzanine.

The new plan will see “the simple conversion of the entire unit to accommodate Pure Gym as well as the introduction of a 186m² mezzanine”.

The approved proposal will be slightly smaller than the original plan with a total area of ​​1,048 m².

A document submitted by Tetra Tech Planning states: “These revised proposals are deemed to contribute positively to the existing supply of retail / leisure businesses occupying the park, while the proposed gym directly contributes to the welfare goals of PPW ( Planning Policy Wales) to encourage active and healthier lifestyles. “

“The gymnasium will provide new employment opportunities, both direct and indirect, and be a positive investment in the community of Broughton.

The request was approved by Flintshire Council case manager Barbara Kinnear. In her report, she said there were “no negative comments to be made, but it is possible that the music used to support activities could cause problems to adjacent units and therefore suggest conditions to limit the music used. in the operation of the gymnasium must be inaudible in any of the adjacent units.

Ms Kinnear said: “The unit is in the established commercial fleet of similar style units and uses and is currently in commercial use. The retail park also has several leisure facilities like a restaurant and a cinema which are complementary uses to the whole of the commercial park.

Most PureGym are open 24 hours a day and offers cardio equipment, fixed and free weights, and exercise classes, there are over 200 workout equipment in most gyms.

Their website states, “We welcome everyone, regardless of size, ability, age, ethnicity, religion, gender, gender or sexual orientation. Our gyms are friendly, supportive and non-judgmental spaces where everyone can enter, train and leave feeling good.

Last month PureGym received £ 300million to fund ‘ambitious’ expansion plans, with new locations planned in the UK and overseas.

Humphrey Cobbold, CEO of PureGym, said: “At PureGym we are driven by a clear sense of mission and purpose – ‘Inspiring a Healthier World’ – to make activity more affordable and accessible to people. millions of people.

“We have a clear and deliverable growth strategy to ensure we meet this mission. We aim to continue our expansion and consolidate our leading positions in the UK, Switzerland and Denmark.

“Beyond Europe, we have established a revolutionary franchise partnership in the Middle East, exciting preliminary discussions with potential franchise partners in Asia, three test sites preparing for a launch in the United States and an exciting digital fitness development plan. “

“With health and wellness high on the global agenda, we now have the capital, capabilities, technology and leadership team to become a global operator in fitness and activities. “

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