Sotheby’s to auction iconic Nike shoes worn by Michael Jordan – ARTnews.com

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With the sneaker market on the rise, Sotheby’s has revealed plans to sell a signed pair of 1985 Nike Air Jordans created for basketball legend Michael Jordan early in his tenure with the Chicago Bulls. The sale of a single lot will take place on the house’s website, and the history of the sport is estimated to be between $ 100,000 and $ 150,000, with auctions open to potential buyers starting May 8. The auctions will run until May 15, to coincide with the broadcast of the last episode of the ESPN documentary The last dance, focused on the Chicago Bulls’ 1997-98 season.

The iconic sneakers were designed and produced by Nike in 1985, and were made exclusively for Jordan before being released to the public in unprecedented approval early in Jordan’s career, paving the way for future footwear campaigns by basketball stars. In 1984, the year Jordan entered the NBA, the scale of the deal with Nike was unprecedented and the young athlete was reportedly torn between Nike and his competitor Adidas for a major brand partnership. In its first year, the edition has grossed $ 126 million, and it has brought Jordan $ 1.3 billion to date since the deal’s inception.

The first edition of the sneaker was banned by the NBA commissioner in 1984 for a violation of the league’s uniform standard. In response, Nike produced a second version, later labeled as Chicago Jordan 1, launching what would become one of the most popular items to hit the market in streetwear history.

Air Jordan has an illustrious history within the Nike portfolio, and we are delighted to honor Jordan’s significant contribution to Nike,” said Brahm Wachter, director of e-commerce development at Sotheby’s.

The pair comes from the large collection of sneaker connoisseurs, Jordan Geller, who founded the Las Vegas Shoezeum, an institution dedicated solely to historic shoes from his private collection. Claiming the pair as “the most iconic and coveted sneakers of all time,” Geller said in a statement that the sneakers were “the jewel in the museum’s crown.” He attributed his decision to sell the jewel of his collection to the success of last year’s sale of the Nike Waffle “Moon Shoe” from 1972, which sold for $ 437,500 at Sotheby’s.

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