Southeast Asia’s largest Nike store now at BGC

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NIKE and its retail partner, Green Tee Inc. (GTI), on May 21 unveiled the city’s flagship expression of sport and lifestyle, Nike Fort, which delivers immersive in-store experiences while connecting consumers to sport and community.

Located in the heart of Bonifacio Global City, Nike Fort has served the community for nearly 15 years as a beacon of sport, style and culture while catering to a milieu of shoppers, enthusiasts art and fitness enthusiasts who live, work and play in its urban hub.

Spread over two floors, the 14,000 square foot store is the largest Nike retail space by area in the Southeast Asia region and hosts the widest range of Nike products in the region, serving men and women in the fields of running, training, tennis, yoga, basketball and golf. Continuing Nike’s belief in inspiring the next generation of athletes to make exercise a daily habit, Nike Fort now offers a dedicated kids’ section spanning toddlers through elementary school.

Designed with the intention of innovating and improving the shopping journey for women, Nike Fort’s services include Women’s First Hour, where female members enjoy priority shopping hours and appointments to browse without having to queue; bra and pantyhose linings; as well as exclusive styling sessions for their family and friends.

With its latest renovation, Nike Fort is playing on three guiding principles: providing access to sport, adding value to the local community and creating a destination that brings consumers closer to sport and to each other. These principles come to life through three distinct areas:

Access to sport: The Sport Hub is a concierge service that helps shoppers find opportunities to play sport around town, as well as benefit from styling services. These 60-minute 1:1 sessions with in-store stylists aim to create bespoke looks based on customer needs, help shoppers discover new sports by pairing them with clothing and footwear, as well as new seasonal styles.

Adding value to the local community: The City Replay zone is a studio that offers an assortment of hyperlocal products through the customization of t-shirts, bags, caps and shoes via creations by local talents.

Connecting consumers to sport and each other: Experience Studio is a wellness destination that focuses on the five facets of Nike fitness: movement, mindset, recovery, nutrition and sleep. Consumers can participate in group sessions or sign up for one-on-one expert sessions tailored to their health and wellness goals.

“Nike Fort is more than just a sports hub; it is also a lifestyle destination for anyone who wants to pursue a path of self-expression through design culture, and creates a seamless connection between digital and physical experiences,” says Tarundeep Singh, Senior Stores Director Nike partners for Southeast Asia and India Region. “As we celebrate Nike’s 50th anniversary in May, we hope Nike Fort will help Filipinos fall in love with sports and Nike.”

Bonifacio’s green space with running tracks, basketball courts, football pitches, parks and walking paths, further provides an ideal setting for the sports and wellness destination of Nike Fort, which has highlighted by its exterior mural created by local artist Anjo Bolarda. Better known as Bitto, Anjo’s wall art explores the relationships between female athletes, sport and local flavors in a contemporary society. Staying consistent with the sports message, the idea behind the mural inspires everyone to “make sports a daily habit”.

“We envision Nike Fort as the ultimate destination for the Nike consumer in the country. This newly expanded and elevated gate will offer the widest range of Nike products and services and provide our visitors with a distinctive premium retail experience,” enthused Miguel Celdran, General Manager of Green Tee Inc.

The new Parc Fort is located at B3, Rue Principale de Bonifacio, 9th Avenue. (PR)

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