Superga opens a new store for collaborations
It has been such a good year of collaborations for Italian sneaker brand Superga that the Singapore outpost has opened a store dedicated to joint efforts.
Open on July 10, its fifth and most recent store at Takashimaya Mall will only feature styles from the brand’s local and international collaborations. Designed as a concept store for immersive shopping experiences, the space will be refreshed with a new look and decor every month for each new launch.
Between launches or if a collection sells before the next launch, the store will offer a selection of styles worn by its new global ambassador, model Hailey Bieber.
The store opening kicked off with Superga’s third collaboration with New York-based lifestyle brand LoveShackFancy, featuring a collection of pastel floral shoes for women and kids ($ 89.90 to $ 189.90).
Over the past year, Superga Singapore has worked with local lifestyle brand The Paper Bunny and fashion influencer Andrea Chong. Customers can expect a collaboration with an undisclosed food and drink brand later in the year.
Info: B1-30A, Takashimaya Shopping Center
Rare Beauty now in Singapore
The wait for superstar Selena Gomez’s beauty line is over. Rare Beauty will launch here exclusively on sephora.sg and Sephora in-app on July 15, with 133 products from 14 categories.
The global beauty brand’s bestsellers include Liquid Touch Weightless Foundation ($ 48) and Liquid Touch Highlighting Concealer ($ 32) in 32 shades each, Soft Pinch Liquid Blush ($ 33) in matte finishes and Rosées, and Lip Souffle Matte Lip Cream ($ 32)) in 12 pigmented shades.
Info: Available at sephora.sg and on the Sephora app
Chanel unveils Chanel Factory 5 lifestyle objects
The celebrations of the centenary of Chanel n ° 5 follow one another. To celebrate the 100th anniversary of its iconic perfume No.5, Chanel has developed Factory 5 – a range of 17 limited edition products inspired by everyday objects.
Mimicking the production line of a state-of-the-art factory, the collection was designed to transform common and functional items into luxurious collectibles.
Find the classic scent infused into household products such as body oil, shower gel, and bath tablets – all in monochrome, industrial-chic packaging. Prices start at $ 77 for # 5 Le Savon The Soap.
Info: Available in Chanel Parfums et Beauté boutiques
Nike launches Nike App in Singapore
Sports giant Nike has launched its free all-in-one shopping app in Singapore and other countries in Southeast Asia.
The Nike app connects Nike members with personalized product recommendations, exclusive offers and experiences, allowing shoppers to pay for a purchase directly.
Members will have early and exclusive access to the latest product deliveries within the app, with weekly deliveries every Friday, including key styles like Air Jordan 1, Air Force 1, and Air Max.
Aside from in-app purchases, the app hosts a personalized content feed that includes style tips, stories, tips, and inspirational content from top Nike athletes and trainers.
Buyers who download the Nike App by July 22 will receive a 10% discount on their next in-app purchase.
Info: Available on Apple App Store and Google Play Store
Shiseido reformulates its hero serum
First unveiled in 2014, Shiseido’s iconic Concentrate Ultimune Power Infusing has received a big upgrade.
Designed to strengthen the skin against external stressors, the new improved serum incorporates a revolutionary patented technology called The Lifeblood.
It is said to promote constant blood circulation and improve the flow of essential ingredients throughout the skin, boosting the skin’s immunity and resilience for a smoother, more radiant complexion.
The Japanese beauty brand has also redesigned its packaging to offer refillable and recyclable glass bottles, a new plastic cap of plant origin and a reusable dispenser.
The Shiseido Ultimune is priced at $ 120 for 30ml, with the refill at $ 185 for 75ml.
Info: Available at Shiseido counters and stores