It’s official, folks: Nike has stores in all five boroughs of the city, an accolade the company won this week, after opening its first-ever store in the North Bronx.
Part of Nike’s United concept stores, the new location at 340 Baychester Avenue will sell more than sportswear, operating as a kind of community. According to an official press release, Nike Unite stores aim to highlight the importance of exercise while celebrating “local sporting heroes and giving more kids the opportunity to move so they can lead brighter lives.” happy and healthier. Think of places as lifestyle hubs that engage surrounding residents through social media and in-person events.
This weekend, the opening celebrations will include family-friendly programming like a pop-a-shot installation, as well as photo ops, music from local DJS Hektek and Jazzy Joyce, and top-notch food by a food truck. Bodega Sandwich food that will be stationed on premise.
Nike Unite North Bronx has also partnered with a number of Bronx-based community organizations to provide 650 back-to-school kits for children. These partners include WHEDco, New Settlement, Global Kids, America on Tech and Earl Monroe New Renaissance Basketball School. We told you it was more than great sneakers and sportswear!
Of course, though, visitors will still be able to shop must-have items from Nike, including fleece hoodies for men and women, iconic shoes like the Air Force 1 ’07 High and Air Force 1 ’07 SE. for adults, in addition to Force 1 LV8 for children. During this weekend only, shoppers will also receive a personalized Nike Unite North Bronx mini basketball hoop or fanny pack as a gift with purchase while supplies last!
What could be better than the opportunity to shop while giving back to the community?