Sustainability is one of the most popular words in all industries right now. The fashion industry is among the most affected, with every designer taking it into account. Building a label while remaining environmentally conscious is not always an easy task, but it is a necessity.
Sustainability in the fashion industry is extremely important, being the second largest polluter in the world. Many big brands in the industry started out with little recognition for environmental sustainability, but the overwhelming discussion surrounding the devastating impacts of fast fashion has sparked backlashes from all sides. Brands have taken and are taking measures to combat the impact of their activities on the environment.
Fast fashion is arguably the biggest problem in the fashion industry. This trend fosters an increasing demand for new garments, which are produced quickly and inexpensively to maintain the cycle of increasing demand. This production trend responds to the preferences and choices of millennials. An analysis published by Betway showed the serious impacts of fast fashion on our environment. The fight against the devastating effects of the fashion industry must begin with the elimination of fast fashion.
If the impacts of the fashion industry are not combated, the future looks bleak for even the most optimistic person. Climate change, global warming and water scarcity are some of the biggest problems in stock. Therefore, eco-reinvention becomes necessary in the fashion industry.
Do more with less
Global resources are overly stretched, so finding ways to do more with less becomes critical. For example, a lot of water is consumed in the dyeing process, but a brand has found a way to remove the water from the process, saving the world from possible water shortage in the future.
Likewise, consumers have to wear longer with less clothing, hence the need to show a preference for high quality materials over cheap fast fashion products. This means a drop in demand for new clothes and a drop in waste going to landfill.
No longer works as usual
The fashion industry must move quickly towards sustainability as consumer attitudes change. Buying habits are changing – brands need to find ways to eliminate processes that are not environmentally friendly and be very transparent.
Consumers are now asking questions about the materials used, sources and production processes. Fashion brands should clearly indicate these details on their websites.
Brands that impressed
Some big fashion brands have shown impressive commitments to going greener – using renewable energy sources, recycling water, etc.
Nike and Adidas
These two sports giants control a large chunk of the market, with combined sales of around $ 50 billion in 2019. Adidas is ditching plastic in all of its offices while recycled materials are used for 75% of footwear and Nike clothing.
This Spanish brand has also achieved impressive feats and announced that all sustainable fabrics will be used for all of its clothing from 2025.
H&M is the fourth brand on the Betway list.